The pookie dad is not the opposite of the fathers we grew up with—he is their evolution. But evolution, like parenting, only works when it finds balance.
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The perfume advert understands what the rest of advertising doesn’t. Most products can be demonstrated. But some things can only be gestured at.
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The Michelin Red Guide covered restaurants. Three red stars meant worth a special journey. Two meant worth a detour. One meant worth a stop.
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Shikha S. Lamba — Excerpt: I walk to the stalls, already overwhelmed with customers, intoxicated by the sweet smell of narcissus, inviting me to do more than just glance.
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Sadie Kaye — Excerpt: I know I’m not a bad parent because it’s 4.03 am and I’m whispering The Pied Piper to my daughter so as not to wake up anyone else.



